A Marketing Plan is a strategic document prepared by an organization for a specific period of time, through which a plan is made to properly deliver a product or service to the target customer. It is basically an integrated outline of market analysis, goal setting, strategy selection and effective implementation. An effective Marketing Plan helps a business survive in a competitive market and become profitable in the long run. A Marketing Plan usually starts with a market analysis. In this step, the market size, growth rate, customer demand, consumer behavior and the position of competitors are analyzed. The internal and external situation of the organization is evaluated through SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats). This analysis helps the business make realistic decisions. The next step is to determine the target market. It is not effective to market the product or service to all customers at once, so customers are divided based on age, gender, income, ...