Pixel Setup is an important process in digital marketing, through which the activity of visitors to a website is tracked. It is usually done using Meta Pixel (formerly Facebook Pixel), which is connected to Meta Ads Manager. This pixel is a small code snippet, which is installed on the website and collects data related to user behavior. The main purpose of Pixel Setup is to improve advertising performance, target the right audience and track conversions. For example, if someone enters a website and sees a product but does not buy, then that information is stored through the pixel. Later, it is possible to show ads to that user again, which is called Remarketing or Retargeting. The first step in Pixel Setup is to create a pixel from Meta Business Manager or Ads Manager. Then the code of that pixel has to be added to the <head> section of the website. In many cases, this code is placed through Google Tag Manager, WordPress Plugin, or directly by the developer. A browser ex...