Brand Monitoring is a strategic process through which people's opinions, discussions, feelings and reactions about a brand are regularly monitored and analyzed through various online and offline channels. In the current digital age, customers can easily express their experiences through social media, online news portals, blogs, forums and review sites. As a result, Brand Monitoring has become an essential part of modern marketing and brand management. The main purpose of Brand Monitoring is to protect the reputation of the brand, understand customer needs and attitudes and strengthen its competitive position in the market. Through this, an organization can know what people think about their products or services, what things are being praised and where there is dissatisfaction or problems. Using this information, the organization can make quick decisions and change strategies as needed. Brand Monitoring is usually done through several important sources. These include social media ...