Facebook Marketing is a digital marketing strategy through which businesses, entrepreneurs or brands use the Facebook platform to promote their products and services. In the current digital era, Facebook is one of the largest social media platforms in the world, making it a very effective medium for marketing. Facebook Marketing is mainly conducted in two ways— Organic Marketing and Paid Marketing. Organic Marketing refers to posting free content, such as posts, pictures, videos, reels, stories, etc., through which communication is created with followers. On the other hand, Paid Marketing or Facebook Ads is used to deliver advertisements to the targeted audience by spending a specific budget. A major advantage of Facebook Marketing is Target Audience selection. Here, specific customer groups can be selected based on age, gender, location, interests, profession, online behavior, etc. As a result, advertisements reach the right people and the possibility of sales increases. In addition...