Email Campaign Setup is a planned process through which messages are delivered to specific target customers through email. Email campaigns are used as one of the most effective means of digital marketing, as it helps to establish direct contact with customers at a low cost. To set up a successful email campaign, it is necessary to follow some important steps. The first step is Goal Setting. The objective of the email campaign has to be clearly determined. For example, increasing product sales, acquiring new customers, creating brand awareness, or reactivating old customers. If the goal is not clear, the entire campaign can go astray. The second step is determining the target audience. The same email is not effective for all customers. Segmenting the audience based on age, gender, interest, location, previous purchasing behavior, etc. increases the success of the campaign greatly. Selecting the right audience improves open rates and conversion rates. The third step is email list ...