Google My Business (GMB) Google My Business (now known as Google Business Profile or GBP) is a free tool that makes businesses visible on Google Search and Google Maps. In today’s digital age, the success of any local business largely depends on online reviews, location visibility, search rankings, and user trust. All these elements are combined to create GMB SEO, which is the main means of increasing a business’s local ranking. GMB SEO brings a business in front of customers who are looking for nearby services and want to make an immediate decision. Therefore, if not optimized properly, a business can lose many potential customers every day. The first step of GMB SEO is to provide accurate and complete information about the business. Such as the business name, address, phone number, website, opening hours, service area, etc. Google gives more importance to profiles where all the information is credible and up-to-date. The accuracy of NAP (Name, Address, Phone Number) is of parti...