Negative Review Handling In today’s digital age, customer feedback plays a crucial role in the success or failure of a business. Online reviews, especially negative reviews, have a direct impact on an organization’s brand image, credibility, and sales. Therefore, negative review handling is a strategic and important process. Negative reviews are basically a reflection of customer dissatisfaction, unmet expectations, or a bad experience. While many businesses see them as a threat, they are actually an opportunity for improvement. If you can deal with negative reviews correctly, it is possible to restore customer trust and create a positive image of the brand. The first step in handling negative reviews is to maintain a calm and professional attitude. An emotional or defensive reaction can make the situation worse. It is very important to read the customer’s complaint carefully and understand the problem. Then, you should respond quickly, because a late response may make the custom...