Google Search Ads is one of Google's most popular and effective digital advertising platforms. It basically displays ads based on the words or phrases that users type in the Google search engine. When a user searches for a specific product, service, or information, ads related to that search are displayed at the top or bottom of the search results page. These ads are usually displayed with the "Sponsored" or "Ad" tag. The biggest advantage of Google Search Ads is Intent-based Marketing. That is, the user is looking for something on his own, so his chances of making a purchase or decision are relatively high. For example, if someone searches for "digital marketing course in Dhaka" , then he is already interested in taking the course. Showing ads at this time is very effective for businesses. This advertising system basically works on the Pay-Per-Click (PPC) model. That is, the advertiser does not have to pay for showing the ad, but only when someone ...