In the current digital era, the nature of marketing is changing rapidly. Along with traditional advertising, new social media-based strategies are now gaining popularity, one of which is Influencer Marketing. Influencer Marketing is a marketing strategy in which a product, service, or brand is promoted through popular and credible people on social media. Influencer refers to a person who has a significant number of followers on social media and who can influence followers through their opinions, lifestyle, or experiences. These influencers are active on platforms such as YouTube, Facebook, Instagram, TikTok, or blogs. Brands can use their popularity and credibility to reach targeted customers. The main advantage of Influencer Marketing is credibility. People give more importance to the personal opinions of influencers compared to regular advertising. When an influencer gives a positive review of a product or shows it in action, followers accept it as a real experience. As a resu...