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Search engine optimization or SEO is a digital marketing strategy

 Search engine optimization or SEO is a digital marketing strategy that aims to bring a website to a higher ranking in search engines (such as Google, Bing). The main objective of SEO is to increase organic or free traffic to the website, so that potential users can easily find the desired information, products or services. Through effective SEO strategies, any business is able to increase its visibility online and survive in a competitive market.


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